Just Like Advertising You Have Seconds to Grab The Media’s Attention Press releases are an essential tool for businesses, organisations, and individuals to communicate their news, announcements, and updates to the media and their target audience. However, crafting an effective press release requires a particular set of skills and strategies to ensure that it grabs… Continue reading HOW TO WRITE EFFECTIVE PRESS RELEASES
As businesses increasingly rely on technology to conduct their operations, the importance of cybersecurity has become more critical than ever. Cyberattacks can have devastating consequences for businesses, including financial losses, reputational damage, and legal liabilities. To protect themselves against these risks, businesses must stay informed about the latest cybersecurity threats and trends. In this article,… Continue reading WHAT ARE THE TOP CYBERSECURITY THREATS AND TRENDS BUSINESSES SHOULD WATCH OUT FOR
A SWITCH FROM RETAIL TO E-COMMERCE SAVES A FAMILY BUSINESS Winter economies show up all the time. There are times that things get tough, and we need to look at new ways to add value. I have managed to grow consistently during these times and it was because of what I call “The Core”. When… Continue reading FROM BRICKS TO CLICKS TO BOOM TIMES
RANDOM THOUGHTS, TIPS, VIEWPOINTS AND PHILOSOPHIES TO HELP YOU BREAKTHROUGH. Let’s kick this right off with a tip, no introduction, right into a tip. Listen to 15 minutes of something inspirational everyday… It will feel like insulin for a diabetic. What does it take to create a breakthrough? We are living in a time where… Continue reading BREAKTHROUGH TIPS
SPEND TIME ON THE LEAD. THE LEAD IS THE FIRST PARAGRAPH OF THE PRESS RELEASE Writing a press release can be an effective way to get your message out to the world. A well-written press release can generate media coverage, attract new customers, and increase brand awareness. However, writing an effective press release is not… Continue reading WRITING EFFECTIVE PRESS RELEASES
I was sitting with a group of parents at an event that was organized as a way of the parents at the kids’ school to get to know each other. As always the conversation was the same when you have a group get together for the first time. Who is your child? What do they… Continue reading IS THERE A DIFFERENCE BETWEEN MICROMANAGING AND BULLYING?
SAYING NO CAN BE HARD. BUT IT’S A NECESSARY EVIL A while back I met with an employee to do an interim performance review. I was excited because I was about to surprise her with a significant pay increase in recognition of extra responsibilities she had taken on. At the end of the review I… Continue reading NO MORE MR. YES MAN
Have you ever wondered what your life would be like if you had a fully maximized and automated client-monetizing system? A system so predictable, that you knew there was no prospect left behind; no transaction not ‘biggie-sized’; no customer not a raving fan; and no referral left to chance. What would this look like in… Continue reading PROFIT LOOPS: THE 5 PROFIT LOOPS YOU NEED IN ORDER TO MAXIMIZE YOUR BUSINESS
HOW TO CREATE IMMEDIATE TRUST WITH PEOPLE YOU’VE JUST MET One of the pieces of “The Core” of a business is the function of Conversion. Conversion is the process of taking a prospective client (a lead) who is interested in potentially purchasing your product or service and developing enough value and certainty. With all of… Continue reading HAVE PEOPLE BUY IN HALF THE TIME
Whether you have employees or you don’t you are going to need to learn how to have fun, create a cool environment that people want to work in on a budget. You cannot blow all of yours or your businesses cash on celebrations, perks, fun, and office design….but that doesn’t mean you should have these… Continue reading HOW TO CREATE A COOL WORKPLACE AND COOL WORKPLACE PERKS ON A BUDGET
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