Blog: Knowledge Is Power

FROM BRICKS TO CLICKS TO BOOM TIMES

A SWITCH FROM RETAIL TO E-COMMERCE SAVES A FAMILY BUSINESS Winter economies show up all the time. There are times that things get tough, and we need to look at new ways to add value. I have managed to...

BREAKTHROUGH TIPS

RANDOM THOUGHTS, TIPS, VIEWPOINTS AND PHILOSOPHIES TO HELP YOU BREAKTHROUGH. Let’s kick this right off with a tip, no introduction, right into a tip. Listen to 15 minutes of something inspirational...

WRITING EFFECTIVE PRESS RELEASES

SPEND TIME ON THE LEAD. THE LEAD IS THE FIRST PARAGRAPH OF THE PRESS RELEASE Writing a press release can be an effective way to get your message out to the world. A well-written press release can...

NO MORE MR. YES MAN

SAYING NO CAN BE HARD. BUT IT’S A NECESSARY EVIL A while back I met with an employee to do an interim performance review. I was excited because I was about to surprise her with a significant pay...

PROFIT LOOPS: THE 5 PROFIT LOOPS YOU NEED IN ORDER TO MAXIMIZE YOUR BUSINESS 

Have you ever wondered what your life would be like if you had a fully maximized and automated client-monetizing system? A system so predictable, that you knew there was no prospect left behind; no...

HAVE PEOPLE BUY IN HALF THE TIME

HOW TO CREATE IMMEDIATE TRUST WITH PEOPLE YOU’VE JUST MET One of the pieces of “The Core” of a business is the function of Conversion. Conversion is the process of taking a prospective client (a lead)...

HOW TO CREATE A COOL WORKPLACE AND COOL WORKPLACE PERKS ON A BUDGET

Whether you have employees or you don’t you are going to need to learn how to have fun, create a cool environment that people want to work in on a budget. You cannot blow all of yours or your...

NO PROFITS, NO ASSETS. NO PROBLEM.

Revenue based financing lets rapidly growing companies keep their equity.  I was working with a company and they needed a hefty cash infusion to transition from a cloud services provider to a...

BE INDISPENSABLE

There is nothing wrong with a little job security. Security, the need to avoid pain and hopefully achieve some level of pleasure, is our number one human need. Most of our deepest rooted Inner Most...

MIKE JOHNSTON ON BUILDING A COMMUNITY AROUND YOUR BUSINESS

Building a community around your business is a powerful way to increase engagement, loyalty, and advocacy for your brand. A strong community can provide support, feedback, and new ideas, all of which...

WOW! CUSTOMER SERVICE

HOW TO MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOUR BUSINESS. I love reading a story about unbelievable customer service, if fact it is one of the few areas about business where my kids love hearing the...

GO FOR IT

12 Signs you’ve got what it takes If you were pressed to describe the stereotypical entrepreneur, which words would you use? Passionate? Dedicated? Optimistic? Sure, those words apply, but insecure...