The best kind of free advertising is an article on a news site, or a story on the radio…
The biggest and hardest challenge for most business owners is creating leads for their business. Within “The Core” of a business we call this building awareness. See the result of increased awareness is leads. There are many strategies for increasing the awareness of your business, but one of my favorites is PR or media coverage…..It is a great way to position the business, to build your brand, reach a larger audience….you could say it increased your Press-itge!
Anyway…
Have you ever wondered why some businesses seem to effortlessly gain media attention while others struggle to get noticed? Well, the truth is, getting your business in the news is a powerful strategy that can provide numerous benefits such as increased brand visibility, increased credibility, and increased sales.
In this article, we will explore why getting your business in the news is a powerful strategy and provide you with tips on how to create a great press release or article that gets printed.
Why getting your business in the news is a powerful strategy:
Increased Brand Visibility: When your business is featured in the news, it increases your brand’s visibility to a wider audience. This can lead to more website traffic, social media followers, and ultimately more customers.
Increased Credibility: Being featured in the news provides your business with third-party credibility. This means that potential customers are more likely to trust your business if they see it featured in a reputable news source.
Increased Sales: When your business is featured in the news, it can lead to increased sales as potential customers become more aware of your brand and products or services.
Now that we understand why getting your business in the news is a powerful strategy, let’s explore how to create a great press release or article that gets printed.
Create a Compelling Story: The key to a great press release or article is to create a compelling story. This means going beyond just the facts and figures and finding the human interest angle that will capture people’s attention. For example, if you’re launching a new product, don’t just talk about its features, but also the problem it solves and the impact it will have on people’s lives.
Use Clear and Concise Language: Journalists are busy people, so it’s important to use clear and concise language in your press release or article. Make sure to get to the point quickly and avoid using jargon or technical terms that may be confusing to the reader.
Include Quotes: Including quotes from company executives or satisfied customers can add credibility to your press release or article. Quotes also provide a personal touch and help to humanize your brand.
Use Eye-Catching Visuals: As mentioned earlier, visuals are key to grabbing people’s attention. Make sure to include high-quality images or videos with your press release or article to make it stand out.
Target the Right Media Outlets: It’s important to target the right media outlets for your press release or article. Do your research and identify the publications, journalists, and influencers who cover topics related to your business. Personalize your outreach and make it clear why your news is relevant to their audience.
In conclusion, getting your business in the news is a powerful strategy that can provide numerous benefits. By creating a compelling story, using clear and concise language, including quotes, using eye-catching visuals, and targeting the right media outlets, you can increase your chances of getting your press release or article printed and reaching a wider audience.
“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson.
To your success, and doing the next right thing and mastering it!
Mike Johnston
Co Founder & Architect of Evolve
